What are the best options for on-line advertising?
1) Facebook Facebook currently is the king of on-line advertising! Over one billion people use Facebook daily, and 1 out of every 5 minutes spent on a mobile device is spent on Facebook. Because of their vast audience and audience tracking capabilities Facebook enables you to create advertising campaigns that can specifically target the right people (i.e.: your potential customers) based on age, gender, geographic location, interests and much more; across a variety of device users, including mobile! Facebook also enables you to directly measure the results of your marketing efforts! Their’s analytics tools show you which of your ads are driving traffic, so you can fine tune your campaigns to the messages that work!
2) Google AdWords Google Adwords is the quickest way to get your business listed on Page 1 of Google. Adwords also helps you reaching people who are ACTIVELY looking for your type of business. If they see your ad and think that you can help them, you have a qualified and motived prospect coming to your website! Advertising with Google Adwords is affordable; you only pay when someone clicks your ad! You also get a lot of control over your advertising campaign; you choose the keywords your ads show up for, set a monthly budget, choose the message of your ads, choose the geographic location of your ads, and set up analytics tools to track which ads and key words are working best for you!
3) Mobile Marketing Mobile marketing is an exciting and fast growing sector of the digital advertising landscape. Everywhere you look you see people using their smart phones to view social media, get the latest news and weather information, and research products and services. This is especially true with local search. Local search generates fast action; with purchases occurring within a few hours of the customer’s original search! Watch for more details on Mobile Advertising coming soon on Brilliant Digital Marketing!
What about SEO?
There is a lot of hype on the internet about Search Engine Optimization. You certainly want to make sure that you are keeping SEO in mind as you develop and update your website. However SEO requires work, time, and patience. It’s a consistent long term process. The ‘rules’ for SEO are constantly changing as search engines change. As a local small business, the efforts required for optimization may not be worth the results, when there are effective and affordable advertising solutions available that will bring you results in a much faster time!
That being said, there are things that you can do to improve your Local Search SEO.
Have a consistent business name, address and phone number on every page of your website.
Make sure your website looks good on a mobile device. Remember, up to 73 % of searches for your type of business are made from a smart phone. Nothing will lose customers faster than a frustrating experience while navigating a web site on a mobile device.
Create a listing with Google My Business. Sign up for a variety of web based business listings that are being used in your geographic location. (i.e.: TripAdvisor, Yelp, etc.). Make sure your business name and address are exactly the same as the address you have one your website. Be sure to also encourage your customers to use those listing sites to leave positive reviews of your business.
If you’d like help with your Local SearchSEO, please be sure to contact Brilliant Digital Marketing!