I am currently reading Russell Brunson's 'Expert Secrets'. It's an amazing book about marketing and becoming known as an 'Expert' in your niche. (The book is free by the way, all you do is pay for the shipping - which is basically the same as paying for the book and getting free shipping. 😉)
Yesterday I read the chapter on writing your manifesto. This is somewhat similar to Simon Sinek's ideas on company beliefs and your why that was popular a few years ago. However your businesses manifesto should be more inclusive, creating a feeling of community and belonging, rather than just stating your core company beliefs.
Your manifesto should be polarizing. It should state who you are, suggest what is wrong in your industry and describe how are you and your tribe are different. Include core values that will resonate with your tribe.
You probably intuitively have a sense of this. But if you put it in writing it can become a guide to how and why you do the things you do. It can also help you create a consistent clear message in your marketing. Potential customers will quickly be able to know whether they belong with you or not.
While I had this concept still new and exciting in my mind I thought it would be an ideal time to write my company manifesto. So this morning while I walked the dogs, I let my thoughts free flow and I came up with these thoughts. I hope you like them!
Now it's your turn. What do you stand for in your business? What are you fighting against? How are you different? Who are you? Please share in the comments!