Yesterday, March 20th, I received a flyer in the mail from a company I've purchased from in the past. Do you notice anything wrong with this flyer?
Exactly! The dates of the sale had already passed. How disappointing is that to a horse enthusiast, who would love to 'save up to 50% off' of all sorts of fabulous horse stuff.
But it did get me wondering! Why would a well know national retail store not advertising to me on Facebook? Maybe they don't have an e-commerce website? Well, I checked, and they do have an excellent e-commerce website, as well as an active Facebook page where they had posted this sales flyer.
It would have been much easier, and cheaper for them to just boost the post. And would have reached a much LARGER audience than their snail-mail flyer! A quick search on Facebook shows an audience of nearly 6 million women who are interested in horse tack... who could have shopped this sale, with just a simple click of their mouse!
It doesn't matter if you have a brick and mortar local store or an e-commerce website. If you have a Facebook page, you owe it to yourself and your customers to advertise on Facebook. Start out simple by boosting a post. You can target an audience by interest and location, or upload an email list of existing customers and advertise to them. Or if you don't have the time, interest, or confidence, I am always here to help!