As your business grows, you may find the need to give other people Page roles on your Facebook Business page. There are 6 different roles that can be assigned. Facebook provides a good overview of the different page roles and what each role can do here.
The actual process for assigning roles is relatively simple, however you may not have explored all the options available for pages within the settings tab. To access setting simply go to your business page and click on the ‘Settings’ tab in the upper right of the page headings.
This will open up your page to the settings menu. There are 2 columns. On the left column look at about 1/3 of the way down. You will see a tab titled ‘Page Roles’.
Click the Page Roles tab to open up that page in settings. There will be 2 sections, ‘Assign a New Page Role’ and ‘Existing Page Roles’. You must already be an Admin in order to assign a New Page Role. Click into the dropdown menu of Page Roles to select the role you want to assign. In the text box, start to type the name or email of the person. Select the person you want from the list that appears. Note: If you are not already friends with the assigned person, they will have to accept your invitation before they are able to help manage your page.
And that's it! Congratulations, you have now assigned a page role on your business page. While you're in the settings tab, don't be afraid to explore other sections to make sure you are taking advantage of all the feature available for your Business Page.
If you’d like to learn more about managing Page Roles click this link to go to Facebook’s help center. If you’d like help managing your business Page, or help with your Facebook ads contact Brilliant Digital Marketing.
There’s been a recent uproar among the digital marketing and small business community, following Facebooks January 11 announcement about changes to what users will see in their News Feed. To sum it up, Mark Zuckerberg says Facebook’s new goal is to focus on helping users find relevant content and more meaningful social interactions. He also says that users will see less public content from businesses, brands and media. On the other hand, Facebook will be aggressively growing their Watch digital television content, especially looking for regular episodic content. Watch Facebook's explainer video here.
What do these changes mean for your business?
The rumours have been rumbling for a while now, that the days of growing your business strictly organically on Facebook would be coming to an end. Well, this isn’t the end of organic reach. But what they say they are doing is rewarding businesses who develop engaging content. It’s important to remember that Facebook’s purpose is to serve its users (not businesses or advertisers), they want to give users the best experience possible. I think we can all agree that we’d like to see fewer posts that say ‘Share with 5 of your friends for a chance to win…’! Instead, if you post about things that are interesting, helpful, novel, get people talking, or develop a feeling of community, and if you respond to those that comment in a consistent and timely way, you will still get organic reach amongst your Facebook followers.
How to grow your Facebook Audience.
If you are looking to build your audience on Facebook there still many ways to do it.
One way that Facebook says it will be rewarding is to create video content. Especially live video! Of course, your videos still need to entertain, educate, and invite thoughtful engagement. Facebook is looking to steal some of the video viewing audience from Youtube, and they want to do it by offering users awesome video content.The use of videos is extremely beneficial to businesses that want to promote their products and services. Videos can also be fun and give users a glimpse at the inner workings of your company, or the personalities of your employees. You can use video to answer common questions, or demonstrate how to do something! A wonderful example of a video series that is both fun and informative is Chartwell Residences ‘Ask Edna’. Edna is a fictional character who answers common questions that buyers of retirement properties might have.
Video is a fantastic marketing tool, not just on Facebook, but for your website and Youtube channel. Videos grab viewers attention. In research, people have been found to gaze five times longer at video than at text or images. Consumers also find videos helpful when making purchasing decisions, and most would rather watch a video about a product than read about it. Videos also get 1200% more shares on Facebook than static images, helping you maximize your organic growth. There’s no doubt that businesses of all sizes can benefit by utilizing video as an integral part of your organic and paid marketing efforts.
Another way to build audience for your Business Page is through paid Facebook Advertising. Many Small businesses that started up in the last 5 years have had the benefit of free business promotion through their Facebook Business pages. Some of these are also the businesses that are crying the loudest about Facebook’s Newsfeed changes. But if you’ve been in business long enough to understand the value of paid advertising, you will be blown away at what Facebook Advertising has to offer! You can promote those content-rich videos you’ve produced, and get great local reach, for as little as five dollars a day! If you don’t have videos ready to go, no problem, create a Facebook image ad. An If you don’t have access to good images? No problem! For no extra charge, you have access a great selection of Shutterstock images within Facebook’s advertising platform.
Facebook also has phenomenal targeting abilities for business looking to reach niche audiences or customers outside your current geographic area. You can advertise your business to a strictly male or female audience, set specific age targeting, or choose to advertise in precise geographic areas and exclude others!
I believe Facebook’s recently announced Newsfeed changes should be thought of as good news for Business Pages. It’s an opportunity for you to reasses what you’ve been doing on social media, and focus your efforts on content that gets the most engagement. Remember to respond to all comments and invite more conversation! Having Facebook grow its user audience size (currently over 2 Billion world-wide) can only be benefit businesses who want to marketing themselves to that vast audience.
If you’d like to learn more about video or Facebook Marketing, or would like a free marketing evaluation, email Brilliant Digital Marketing or call us at 250-306-0070.
You’ve identified your target customer, decided on your branding message, and started to develop content! Now you’re ready to start marketing to a cold audience…. Or are you? There’s still one simple but important step you need to do before starting that next Facebook advertising campaign. You want to install a Facebook Pixel on your website.
The Facebook Pixel is a small piece of code that you place in the header of your website to track visitors to your site. It’s similar to a Google Tag. This little pixel code will enable you to choose Facebook advertising campaign options based on actions visitors to your site make. For example, if you’d like Facebook to optimize for conversions, the pixel will show Facebook what actions visitors to your website are taking. This tracking knowledge helps Facebook know what type of people convert so they can find more of those types of people for you.
The Facebook Pixel allows you to make targeted offers to individuals based on pages they’ve visited on your website. For example, let’s imagine you have a carpet cleaning business. You write a blog post about how to clean coffee stains from area rugs. Next, you can create a retargeting message to everyone who visits that blog post and offer them a discount on area rug cleaning. This offer is far more powerful because you’re offering to solve a very specific problem, one that you know they are already interested in. You can also retarget with broad offers to anyone who has visited your website in the past ‘x’ amount of days. You select these web visitors for remarketing by creating Custom Audiences in the Facebook Ads Manager. I’ll have more on creating Audiences in an upcoming blog.
The Facebook Pixel is also useful for creating lookalike audiences. Because your pixel tracks the actions of all visitors to your website, Facebook can use that information to create new cold audiences that match or ‘lookalike’ to your existing customers. For example, you can build an audience based on the top 1 or 2 percent of your customers, or a lookalike audience to everyone who’s ever visited your website.
Now that you know a little bit about the power of the Facebook Pixel, you’ll want to install it on your website today! Don’t worry if you haven’t created an ad campaign yet, install your pixel code now and it will track the actions of web visitors that come from any source, not just Facebook. And it’s easy to do as most major website hosting platforms have integration tools to install the pixel. Or you can email the code to your web developer and have them install it for you.
For complete installation instructions and a link to creating your Facebook Pixel click here:
If you’d like help creating or installing your Facebook Pixel, or for help creating new Facebook audiences contact Brilliant Digital Marketing today.